Today kicks off the Fort Lauderdale International Boat Show, billed as “the world’s largest showcase of the newest marine products and latest innovations in the boating industry” – more than 1,000 boats, 1,200 companies, $3 billion worth of marine products. Wow. As a marketing guy, I love to attend this show to get firsthand feedback from our customers and dealers about how they use our products and what they would like to see KVH introduce in the future. I also check how KVH is doing against our competition through a very unscientific measurement – I walk down every dock and count the satellite TV and communications antenna domes mounted on the boats on display! Last year, our market share of the under-1-meter-diameter domes at the Fort Lauderdale show approached 80% – and I really thought we were about as high as we could go. (Under 1 meter was the size range where we competed prior to introducing the new 1 meter TracVision HD11 and TracPhone V11 this year.) Well this year, I was totally blown away to count 372 of 435 domes coming from KVH! That equates to a market share of almost 86%!
It’s raining today as Hurricane Sandy is passing 100 miles offshore of Fort Lauderdale, but the weather is supposed to clear up by this weekend. KVH is here in force with our full team attending the show and a fantastic display of our newest products and technology that once again brings satellite television and communications to a whole new level.
We’ve also got our finest dealers at the show displaying KVH products and ready to discuss the details of how to bring onboard the same high quality television and Internet connectivity you rely upon onshore. Make sure and visit our display in the electronics tent and say hello if you make it to the show this weekend!
In the meantime, what boats and domes have you got your eye on?